GiftWorks includes support for the Intelligent Mail Barcode (IMB) Basic Service. The IMB is a barcode and service mailing standard for the United States Postal Service (USPS). The USPS offers two IMB service levels: Basic and Full Service. GiftWorks ONLY supports the Basic Service level. The Basic Service level:
- Requires each mail piece to have the IMB.
- Does NOT require the IMB to include a unique serial number for each piece of mail.
- Does NOT require mailing tray labels to have an IMB.
GiftWorks produces an IMB that does NOT include a unique serial number for each piece of mail. USPS services that require a unique serial number are not available with the GiftWorks IMB. GiftWorks also still includes support for the POSTNET standard.